ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 NBC | Digital Pivot

Monthly archives

Internet and Digital New Media’s Election Coverage vs. Television’s

With a Pew Research survey just days before Barack Obama’s election finding the Internet is now second only to television as a primary campaign news source for Americans, election night seemed the perfect time for a coverage comparison.  For the new media side, I chose my personal favorites, Markos Moulitsas’ Daily Kos and Arianna Huffington’s Huffington Post online journal.  For TV, I took my personal favorites NBC/MSNBC and perennial standby CNN.

Somewhat surprisingly – at least for me – TV largely annihilated the Internet and digital new media players.  It was a reversal of the 2006 congressional election coverage, when the politically savvy Moulitsas and company ran…

Olympic Media Convergence: Closing Thoughts

Okay, I admit, I’m a hopeless junkie for the athletic excellence of the Olympic games – summer and winter. But Beijing 2008 should have excited even those media and new media junkies the least interested in athletics. NBC’s standard setting closing credits video montage alone was a must see for any video editor. But most significant was how NBC’s multi-platform presentation combined broadcast, cable, Internet, video-on-demand, and pay-per-view while also delivering video as it was captured in Beijing to three screens: TV, PC, and smartphone.

The many promises of digital new media are incalculable. But its gold medal event can’t happen without more advanced technologies. So…

Digital Game Point: Olympics for TV, PC, and smartphone

NBC’s presentation of more than 3,600 hours of broadcast coverage during the 17-day Summer Olympics is one of the single most ambitious media projects in history. Some tedious whiners among the punditry have, well, whined that the coverage is over saturation that nauseates them. Time will tell if there is an overkill point for covering events via multi-platform media convergence. For now, it’s exciting to see a great summer games equaled by historic firsts for media, digital new media, and digital technology.

Of particular note, Internet Protocol (IP) video network infrastructure and video-encoding is enabling NBC personnel in New York and Los Angeles to…