Olympic Media Convergence: Closing Thoughts

Okay, I admit, I’m a hopeless junkie for the athletic excellence of the Olympic games – summer and winter. But Beijing 2008 should have excited even those media and new media junkies the least interested in athletics. NBC’s standard setting closing credits video montage alone was a must see for any video editor. But most significant was how NBC’s multi-platform presentation combined broadcast, cable, Internet, video-on-demand, and pay-per-view while also delivering video as it was captured in Beijing to three screens: TV, PC, and smartphone.

The many promises of digital new media are incalculable. But its gold medal event can’t happen without more advanced technologies. So…