Check out this video response on YouTube for a great review of how social media and the Internet played a role in an ad and then a web site being taken down on a Sunday by a major corporation.
If anyone ever needed Motrin for some pain right now, it’s Motrin, thanks to their “baby sling” ad!
This morning, I logged into my Twitter account, only to be bombarded with tweets about a Motrin ad. I was really confused, so I started reading the links and following the trail.
Apparently, the makers of Motrin posted an ad, it’s currently on the front page of the site, talking about how babywearing is in fashion, right now, even though it’s a pain in the back. The text of the ad reads as follows.
Wearing your baby seems to be in fashion.
I mean in theory it’s a great idea.
…
And who knows what else they’ve come up with. Wear your baby on your side, your…
Gerd Leonhard, media and technology futurist, posted to his blog a very interesting article on what he thinks are the developing trends in business communications. He goes over a brief history of communications spanning from the phone to social media, and then shares a very intriguing graph of where he believes communications are headed.
As you can see, phone and email use are way down, while social networks and media are the main tools of communicating.
Mr. Leonhard says that already the #1 way that people reach him is through his various social networks. He says a great advantage of this is the…
I love social media…particularly social networks. I also love wine. After caving in to familial pressure (the only way my brother would join Twitter) I joined Facebook. Lo and behold I see a message to join a wine lovers community which I naturally did. After being on not even a few minutes, I already zoomed through to check it out.
Since I still have a life, I’ll have to go back at a later time to check it out further. I just hope it doesn’t wind up another Twitter-like addiction.
In a great piece written over at the Artists House Music Blog, Andrew Goodrich breaks down what he believes are the healthy traits of a successful music business. He explains that in a such a buyer heavy market, the keys to keeping an entity healthy lie in creating value in absolutely everything you do.
His four main traits of a healthy (music)business are:
Have an easily identifyable competitive advantage.
Constantly strive to increase your product’s viral nature.
Create a social object through which people can build genuine connections and relationships.
Create a synergy amongst your products that points to your core competency.
I particularly love his mentioning of creating a positive feedback loop:
“Make…
Thanks to @keryp on Twitter who retweeted the link for this voting badge…yes, I voted this morning and got my Starbucks after. (Too bad they didn’t extend the free coffee to include lattes.) Yes, you may think it’s last minute–at least I went this morning and not this evening.So, if you haven’t voted yet, what are you waiting for? At least the free Starbucks should be incentive.
Social psychology fascinates me. That’s why when reading about studies regarding social psychology and social media I had to comment. As a result of said article, I found a cool online tool for ‘reading’ into a person’s profile. After trying to interpret a few individual’s ‘true’ personality traits from their online profile, I failed miserably. Goes to show people aren’t always what they appear to be.
After years and years of lawyers telling users to pull down copyrighted content from YouTube, MtV and Viacom have changed their minds.
YouTube has announced they will start using a service called Auditude, a file identifying service that matches voices and videos with television shows and videos already in their database. It’s been reported that within seconds of uploading content, Audible can scan and tag the clip, and then identify which show it might have originated from. The end result is an identified video, and YouTube can then use the information to monetize the video by posting an ad over…
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Well, if you are I’d never find out anyway. If you are a regular online surfer, and are averse to posting comments–you’re a lurker. I used to justify it by believing there was never anything worth commenting about. But I think there’s more to that Let me just say I love how social media is not only engaging, but in the case of online support groups a good thing. For being such an open society, we certainly have a large number of support group site visitors who don’t contribute, preferring anonymity.IMHO I believe lurking to be a bit more justified…
For those of you who don’t like getting your hands dirty…
