I don’t mind ads on social sites, as long as they’re not spammy in nature. I think the less obtrusive the better. Many would rather have none at all, but this is the real world we live in. I am conflicted as a social media participant and business owner.(I don’t advertise on social sites.) I try to empathize with consumers and treat them the way I’d like to be treated. I can understand how a person can get pissed off at the prospect of a company trying to sell them something when they’re on a social site. I’ve come to find two…
On Tuesday, National Geographic announced that it will be expanding its business into video games in an effort to reach its younger audience. The magazine hopes to have at four games released by next year.
This news comes at such a morbid time in the world of print media. National Geographic seems to be making moves to reach out to its younger readers. Instead of just watching things deteriorate, the picturesque magazine is putting forth some innovative effort. Who knows what the developers have in store, but I can imagine game plots ranging in anything from escaping the Amazon to leading a…
Sony is tempting the users of their Playstation Network with a virtual world.
Home is a series of virtual spaces and places. It’s different from Second Life in that you choose which space you want to visit, and then teleport there, instead of walking or flying like in Second Life.
The PlayStation Network, which currently has about 13 million PlayStation 3 and PlayStation Portable registered users, is integral to Home. The PSN is the network that users access to play each other in online matches, download games or videos to the hard drives of their consoles, and records a player’s success in…
As do many other professions and specialties, stockbrokers have a place to connect with other stock brokers and commiserate about how crappy the market is right now.
Traderplanet.com is an online resource, like MySpace, but with tutorials and experts involved.
They want to teach people how to trade the markets and how to be successful.
Understanding stock trading is an intense and lifelong process - Experienced and successful traders often spend their entire careers learning about the market. No matter how successful those traders may become, there is always more to learn and new opportunities to take advantage of. The information available to you, as…
Check out this video response on YouTube for a great review of how social media and the Internet played a role in an ad and then a web site being taken down on a Sunday by a major corporation.
If anyone ever needed Motrin for some pain right now, it’s Motrin, thanks to their “baby sling” ad!
This morning, I logged into my Twitter account, only to be bombarded with tweets about a Motrin ad. I was really confused, so I started reading the links and following the trail.
Apparently, the makers of Motrin posted an ad, it’s currently on the front page of the site, talking about how babywearing is in fashion, right now, even though it’s a pain in the back. The text of the ad reads as follows.
Wearing your baby seems to be in fashion.
I mean in theory it’s a great idea.
…
And who knows what else they’ve come up with. Wear your baby on your side, your…
For those of you looking to pitch social media to the powers that be, here’s an interesting report from Burson-Marstellar that queries CEO’s and social media usage. According to the report:,
“29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal proportion (29 percent) believes social media outreach is ineffective. The survey also found that CEOs believe social media could be much more useful for building corporate reputation than for driving sales. The survey was conducted jointly by leading PR publication, PRWeek, and Burson-Marsteller, a leading global public relations firm.”
It makes for…
MySpace is sweetening the deal, yet again.
They are adding a Primetime Application, and with it comes every video currently on Hulu.
Once the app is added to and embedded in a profile, then the app can show all the videos on Hulu, MySpace originals, and videos from more than 150 licensed content partners.
The videos can be nicely expanded to full-screen and shared with friends. There’s an improved microsearch for all the videos on MySpace that can filter by category (film, TV, original, partner, etc) and an A-Z directory for the indecisive viewer who wants to casually browse (that would be me). Here’s…
Here is a good way to speak up and tell President-elect Obama what matters most to you and for your digital life.
Barack Obama is going to appoint the nation’s first CTO. What are the top priorities?
It’s a simple concept. Each user gets 10 votes to hand out to whichever plans ideas matter the most to them. Users are allowed to use up to 3 of their votes on any one issue, and once you run out, you wait for the idea to get deleted or resolved, or you rearrange your votes.
This could change the face of social media, and this is…
A public relations colleague of mine made a tweet on Twitter yesterday about some work with elephants and a circus. No, seriously, sometimes you just can’t make this stuff up.
Anyway, her tweet reminded me of a funny definition of public relations I’ve often shared with my journalism and public relations students at Michigan State University.
I emailed it to her and she responded that she’d heard it before and loved it. A few hours later, she sent me a tweet about how our “conversation” had prompted her to blog about the topic. In her blog, she gave me credit for prompting the blog…
