Web Content
On every single one of your web pages, add links to Del.icio.us, Digg, StumbleUpon, Technorati and Reddit so that users can easily help spread your message and content. This includes landing pages and microsites. By having users backlink your content, you are helping boost your natural search engine optimization.
Emails
And, don’t forget your emails. Besides the typical “forward to a friend”, allow users another easy opportunity to share your message by adding these social networking links. You don’t want to overcrowd your emails (and have your main message lost), but it might also be a good idea to provide links to your MySpace,…
SEMPO presents a variety of webinars on search engine marketing. They’re taking a break in December but here’s a list of upcoming webinars in 2009. For those SEO/SEM folks, this could be worth your time.
SEMPO stands for Search Engine Marketing Professional Organization. They’re a global non-profit organization that serves the search engine marketing industries and the professional therein.
Yelp.com and CitySearch.com are competing to be the go-to search site for everything local.
While both sites offer virually the same concept, they each have different features, some of which might help you to make up your mind about which service works better for your needs.
Yelp.com says real people, real reviews drive their site. It works better for larger, metropolitan areas. I searched my local area, and there are some reviews on the site, but many of them are random and there are only a handful of restaurant reviews for my area.
Yelp offers the option of receiving weekly emails detailing what…
ClickZ has created a Website Optimization ROI Calculator to help you determine the value of optimizing your website.
To utilize the tool, you do not need to be exact on the values or percentage lift, but try to be consistent with your estimates. This tool can be used as a way to prioritize your opportunities, forecast the impact of certain initiatives and measure the impact of actual tests.
I’ve seen some interesting attempts at pay per click advertising but I have to admit that Woot takes the cake. They don’t mind playing around with ads in a way that shows they’re paying attention. Of course people are checking their Google stock. So why not take a shot and draw some eyes.
Are you willing to have some fun with your adwords?
compliments of Adrants:
It looks like Yahoo has finally surrendered to its grim circumstances. Earlier this week the deal between Yahoo and Google was called off. The collapse of the Yahoo/Google deal lead Yahoo CEO Jerry Yang to openly proclaim during a speech at the Web 2.0 Summit that Yahoo was ready to sell to Microsoft…at whatever price.
What impact do you think this will have on the Search arena? Google just locked up their kingdom, or woudl Microsoft have a chance with Yahoo?
AdAge has released it’s 2008 Search Marketing Fact Pack. It appears search is a bright spot in the advertising downturn. The piece provides an interesting review of search marketing, spending and the medium as a whole.
Have a look here.
