NYC buses are testing the use of GPS to determine their location and then deliver a targeted ad. Interruptive marketing continues to find ways to innovate. I’m curious to see if these perform well enough to drive adoption in other markets.
You really don’t need GPS to find a starbucks, they’re practically on every corner anyway. Compliments of Gizmodo.
Kudos to Leo Burnett (Chicago) and McDonald’s.
They have taken flat, boring billboards to the next level. Hopefully, this trio will light a fire under other agencies/ creatives/ media teams to be more innovative with their outdoor billboards.
Figure 1: Sun dial (July 2006)
Figure 2: Fresh Salads (October 2007)
Figure 3: Hatching Egg (July 2008)
An interesting paradigm shift happened recently in the entertainment world. Unless you share musical tastes similar to myself and sported a mullet and Metallica shirt through the seminal metal years of 1983-1991, the release of anything new by Motley Crue most likely didn’t register anywhere on your radar.
You probably wondered to your self, “Self? They’re still alive?” Yes they are. Bow down.
During the first week of release, the eponymous single from their new album, Saints of Los Angeles, shifted 47,000 downloads. In this era of marginal music sales still eclipsed by rampant piracy, this might not be superficially significant. To me it is. It’s not the…
Last month, Volkswagen found a way to integrate people’s 3 favorite things - texting, the internets, and expressing their opinions. What brilliance!
The campaign by Crispin Porter + Bogusky isn’t only based around a polling website. In addition to the site, CP+B placed an interactive billboard in Times Square. Any passerby can text their response to the poll, and see the live results in ticker form directly on the billboard. Instant gratification!
There were articles all over discussing the website and the huge response it received.
It’s actually quite fun to see whether or not your choices go along with the general public. Users can also…
As I was shopping at the mall this past Memorial Day weekend I came across this sticker above in the ladies dressing room at Macy’s.
It caught my eye because I haven’t really seen ads in dressing rooms before that were not for the store itself.
But what was funnier to me is the fact that 1. This past season has been over for nearly three months, and 2. the show is not going to be on Bravo after next season.
