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Another one (print edition) bites the dust

Ziff Davis has announced that the January 2009 issue of PcMagazine will be the magazine’s final print edition.

The magazine, which was started in 1982, has a storied history, but its print base eroded over the years as its core brand of journalism—news you can use while shopping for computers—moved online. It cut back from bi-weekly to monthly earlier this year.

The site will still be called PCMag.com, but the sub sites will be renamed and reorganized into one division, PCMag Digital Network.

There have been concerns about whether or not the issues will still be published as a digital edition. It will be,…

Will online media report the obituary of newspapers?

It seems that while newspapers are worried about online media killing them, the reality is they are killing themselves and online media will be reporting about it.

There was a flurry of news breaking in Michigan last week about newspapers — but not in the newspapers.

Booth Newspapers apparently is consolidating copy desk and several other functions from newspapers across the state at the Grand Rapids Press. They also are offering buyouts and cutting staff at newspapers statewide. A day later, a few other daily newspapers in the state owned by the Journal Register Company were put up for sale and now Gannett…

Music file sharing affecting commercials?

Researchers at Michigan State University have found that 90 percent of TV commercials contain some type of music and yet the use of jingles is declining.

David Allan analyzed more than 3,400 ads from one week of programming on ABC, CBS, NBC and FOX. Allan, whose work appeared in the Journal of Advertising Research, said he believes the increased use of music is due to music-file sharing on the Internet. He noted music companies are realizing that their stars’ music in ads is a type of product placement and advertisers are realizing the star power of some performers.

Of course, not every musical…

Tweety animals

Ok, so you’ve got a twitter account, or three, but how about your pet cat? Does your cat Tweet? Maybe your dog shares his insights and opinions.
This is not as far fetched as it might seem.
Mary Hodder, a web entreprenuer has her entire household wired. She transcribes her cats actions and opinions.

Here’s some of the latest from Ms. Hodder’s flock of Felines 2.0:

CalibanTheCat: I hate the rain. wet kitty smell. ON ME!

MimiTheCat: (who tweets only in Haikus): quiet black cat / a day free of bullying / ummm, you ok pal?

Pantherthecat: @sparklecat so far.. it’s only hyroid medicine. think of…

Why do newspapers make it so difficult to give them news?

We’ve seen plenty of news lately about print media scaling back, including the Christian Science Monitor and U.S. News and World Report ending their print editions to “focus on the web.”

Considering how much newsrooms are underfunded, understaffed and underutilized at many newspapers these days, it’s always surprising to me that they make delivering news or news tips so difficult.

Part of my day job is putting out news announcements to various media in a three-state area. Therefore, I spend a lot of time trying to contact reporters and editors at newspapers.

The newspaper industry in particular has been struggling with the growth of online…

Newspapers still trying to catch up

With news like we had last week, about the Christian Science Monitor moving to a digital format, it’s not surprising to now read that many newspapers are finally figuring out that selling ads online is going to help pave their way into the new generation of news and reporting.

This is coming a little late, many companies will not want to invest in advertising on the newer news sites, especially when they can run ads on Google ads and also target local visitors with local search engine results.

Scripps, a newspaper and media giant, is just now starting the push for…

Did you vote?

Thanks to @keryp on Twitter who retweeted the link for this voting badge…yes, I voted this morning and got my Starbucks after. (Too bad they didn’t extend the free coffee to include lattes.) Yes, you may think it’s last minute–at least I went this morning and not this evening.So, if you haven’t voted yet, what are you waiting for? At least the free Starbucks should be incentive.

Go ahead, post that Punk’d

After years and years of lawyers telling users to pull down copyrighted content from YouTube, MtV and Viacom have changed their minds.

YouTube has announced they will start using a service called Auditude, a file identifying service that matches voices and videos with television shows and videos already in their database. It’s been reported that within seconds of uploading content, Audible can scan and tag the clip, and then identify which show it might have originated from. The end result is an identified video, and YouTube can then use the information to monetize the video by posting an ad over…

Internet Surpasses Newspapers as Source for Campaign News

When I said in August newspapers are doomed, I didn’t realize how fast the demise is progressing.   According to a new Pew Research survey, the Internet is now second only to television as a primary campaign news source for Americans.

Many more Americans are turning to the internet for campaign news this year as the web becomes a key source of election news. Television remains the dominant source, but the percent who say they get most of their campaign news from the internet has tripled since October 2004 (from 10% then to 33% now).

Contrasted to the web’s considerable growth for campaign news…

Art Van unwraps free publicity

Testing your campaign ideas out online can get you more than useful feedback, it might just save you from a complicated legal issue later.

The Art Van Furniture company recently had some ideas on how to redesign the look of their delivery trucks. They posted the ideas and asked people to vote.

One early choice was a truck that showed a leather sofa emerging from a partially unwrapped candy bar.

The candy bar looked a bit too familiar to the folks at the Hershey’s chocolate company. According to a Hershey’s’ lawyer, Art Van was trying to cash in on the “substantial fame” of the…