Wired has published its top ten technology breakthroughs for 2008 and the Apple App Store and Google’s Android are #1 and 2 respectively. These two items will set the tone for 2009 as developers, marketers and others begin to focus their attention on developing for these platforms. As more and more individuals transition to smart phones that leverage these technologies, the market, and unique communications will begin to evolve into robust tools that improve access to information. What do you think, is the user base too small for this to have a big impact or will the user base continue to grow…
Peter Kim has done the leg work for you. He’s created an ebook with a collection of forward looking thoughts on the social media space for 2009. The contributors include 14 individuals who live and breath social media. The individual authors provide insightful content that will give you plenty to think about as you consider your own social media plans for the coming year.
Two well known digital media conferences are joining forces for the future. Mashable reports on the merging of Blog World Expo and New Media Expo as well as their convergence over time. The growth of these groups and now the merger, prove that new media is continuing to grow and evolve as a communications channel. Start digging in those corporate budgets or save your own pennies so you can attend the 2009 conference!
A recent article in the NY Times about our use of digital tools, the trail we leave and privacy has been rolling around in my head. The article talks about how organizations are using the vast amounts of data that we generate through the use of GPS, cellphones, site traffic, online search, etc. to inform business decisions and product development. The term being used is collective intelligence technologies. The concern that is quietly floating in the background is what privacy risk this data may present for you and me.
The digital tools available to us today are designed to make life easier…
SEMPO presents a variety of webinars on search engine marketing. They’re taking a break in December but here’s a list of upcoming webinars in 2009. For those SEO/SEM folks, this could be worth your time.
SEMPO stands for Search Engine Marketing Professional Organization. They’re a global non-profit organization that serves the search engine marketing industries and the professional therein.
For those of you looking to pitch social media to the powers that be, here’s an interesting report from Burson-Marstellar that queries CEO’s and social media usage. According to the report:,
“29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal proportion (29 percent) believes social media outreach is ineffective. The survey also found that CEOs believe social media could be much more useful for building corporate reputation than for driving sales. The survey was conducted jointly by leading PR publication, PRWeek, and Burson-Marsteller, a leading global public relations firm.”
It makes for…
I’ve seen some interesting attempts at pay per click advertising but I have to admit that Woot takes the cake. They don’t mind playing around with ads in a way that shows they’re paying attention. Of course people are checking their Google stock. So why not take a shot and draw some eyes.
Are you willing to have some fun with your adwords?
compliments of Adrants:
This is pure folly for a Friday. I love my iPhone and the access to tools and information. The interactions with the device such as the touch screen, shake and accelerometer usage make it an intuitive device. The apps make it a spectacular device that has many uses in my everyday life. Truly a smart phone.
Now, Smule, has taken the iPhone to yet another level. For the musically gifted iPhone users, blow on the mic and you can become an musical phenom by using Smule’s Iphone Ocarina App.
Stairway to Heaven…here we come. Compliments of Gizmodo.
It looks like Yahoo has finally surrendered to its grim circumstances. Earlier this week the deal between Yahoo and Google was called off. The collapse of the Yahoo/Google deal lead Yahoo CEO Jerry Yang to openly proclaim during a speech at the Web 2.0 Summit that Yahoo was ready to sell to Microsoft…at whatever price.
What impact do you think this will have on the Search arena? Google just locked up their kingdom, or woudl Microsoft have a chance with Yahoo?
AdAge has released it’s 2008 Search Marketing Fact Pack. It appears search is a bright spot in the advertising downturn. The piece provides an interesting review of search marketing, spending and the medium as a whole.
Have a look here.
