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Wizehive

Twitter started it, Yammer followed suit, and now Wizehive has thrown its hat in the ring, the corporate organizational ring, that is.

WizeHive is an online collaboration and organization tool for busy people. It helps you organize your life and those around you. WizeHive works by allowing you to share notes, ideas, messages, files and todo lists with your coworkers and friends in individual workspaces, yet also lets you see a global view of all your activities in one integrated screen.

WizeHive can be run from a browser but more importantly can be communicated with through any email program or mobile devices. We also…

MarketingSherpa’s 2009 Email Marketing Awards

Here’s your chance to get some recognition for your email savvy: Enter MarketingSherpa’s 2009 Email Marketing Awards competition.

The fourth annual competition honors B2B and consumer marketers for email campaigns that really work. Think response rate, overall strategy and campaign goal.

Categories include:
» Newsletter
» Test you learned from
» Auto responder
» Opt-in campaign
» Non-email opt-in campaign
» Postcard campaign
» Promotional blast
» Mobile market email
» Promotional re-launch blast
» Single welcome letter
» Limited series email newsletter
» Triggered personalized email

Or, you can submit a campaign that does not fit a category and they’ll evaluate it. All entries are due by December 15 @ 7 p.m. EST.

Awards will…

Read this, you only have 5 billion years left!

The Internet has changed our lives in so many ways. If it weren’t for the Internet, we’d never know what really happened to Toni and Dallas since they were MIA at the finish line for The Amazing Race, and CBS didn’t bother to fill in the fans.
I also wouldn’t know that who wins The Amazing Race really is small potatoes compared to the fact that the Earth is going to be vaporized…in about 5 billion years. Good news for our ice-covered planets in the solar system, though. They’ll apparently become water worlds and have about a billion years for life to…

eMail Marketing Tips from Greg Cangialosi

Hubspot’s Mike Volpe recently spoke with Greg Cangialosi regarding eMail marketing tips.

I would like to touch on a few interesting things I gathered from Greg’s advice:

» If you are unhappy with your SEM conversion rates, try changing your landing pages to just ask for email opt-in.

» Email the people who have the highest click-through rates over the past 6 months and ask these brand-loyal people to tell their friends to sign up for your list.

» Send your new subscribers an instant confirmation email telling them what you will send them and how often you will send it. Make sure you think about…

A spam by any other name still smells just as bad

“Backscatter spam” is a term I hadn’t heard until recently when USA Today published an article about it. I’d been a victim of it; I just didn’t know what I was supposed to be calling it.

In a nutshell, what happens is spammers collect real e-mail addresses then fake those addresses in the From: field to send spam that appears to come from an individual you may know. For example, people may suddenly wonder why I’m sending them an email about enlarging various body parts, especially if they aren’t the right gender for what I’m suggesting they need!

The bigger issue is when…

Future of Business Communications

Gerd Leonhard, media and technology futurist, posted to his blog a very interesting article on what he thinks are the developing trends in business communications. He goes over a brief history of communications spanning from the phone to social media, and then shares a very intriguing graph of where he believes communications are headed. 

As you can see, phone and email use are way down, while social networks and media are the main tools of communicating.

Mr. Leonhard says that already the #1 way that people reach him is through his  various social networks. He says a great advantage of this is the…

Gmail adds SMS feature

Gmail has revealed that they have added an SMS feature to their chat feature. I find this incredibly useful as I sometimes text people from my email address, and this would be much easier than composing a new email for every reply. It sounds like it will be intuitive,

Turning the option on in your Gmail account settings apparently enables you to send an SMS as soon as you start typing a phone number into Chat’s search box. When you enter new phone numbers, it will save the digits in your contact entries as well. This means that when contacts go…

Digital media the end of the print newspaper?

Christian Science Monitor announced this week that come 2009, they will switch from a print edition enhanced with an online presence, to a mostly digital format. They plan to offer daily and weekly email editions as well as an enhanced weekly publication, featuring the best of the news of the week as well as photos and special sections.

The 100 year old publication has realized that the transition to the new formats and editions is the way of the future. Print newspapers are struggling to maintain their foothold, and if they don’t embrace the digital age, their futures are bleak.

The cost, delay,…

E-Mail Marketing Seminar

For all you e-mail marketers out there who are trying to grow your organizations e-mail program, Marketing Sherpa and ExactTarget have put together the Email Marketing Intelligence webinar series to showcase the highlights of the 2009 E-mail benchmark guide as well as impart some practical wisdom along the way.

Marketwatch release

Registration for the events

Back, Back to the … Past!

Tuesday’s presidential debate was to be an interactive “town hall” where audience members quizzed the candidates live and moderator Tom Brokaw channeled online questions.  Josh Orton, writing on Direct Democracy, thought the podium freed candidates “might mix it up.” Given an unprecedented number of new voters, Orton expected a debate that would incorporate them significantly, “over the internet, perhaps.”

Well, Josh, digital new media isn’t always the best way to improve communication.  All citizen questions, online included, were largely wasted within a terrible format.  Markos Moulitsas nailed it:

The format sucked. Who are the geniuses in both campaigns who decided to prohibit…