Web Content
On every single one of your web pages, add links to Del.icio.us, Digg, StumbleUpon, Technorati and Reddit so that users can easily help spread your message and content. This includes landing pages and microsites. By having users backlink your content, you are helping boost your natural search engine optimization.
Emails
And, don’t forget your emails. Besides the typical “forward to a friend”, allow users another easy opportunity to share your message by adding these social networking links. You don’t want to overcrowd your emails (and have your main message lost), but it might also be a good idea to provide links to your MySpace,…
Peter Kim has done the leg work for you. He’s created an ebook with a collection of forward looking thoughts on the social media space for 2009. The contributors include 14 individuals who live and breath social media. The individual authors provide insightful content that will give you plenty to think about as you consider your own social media plans for the coming year.
Two well known digital media conferences are joining forces for the future. Mashable reports on the merging of Blog World Expo and New Media Expo as well as their convergence over time. The growth of these groups and now the merger, prove that new media is continuing to grow and evolve as a communications channel. Start digging in those corporate budgets or save your own pennies so you can attend the 2009 conference!
USA Today has an article today about adults and teens using their cell phones to flirt more, often being more forward and revealing than they would be in real life.
According to the article:
About a third of young adults 20-26 and 20% of teens say they’ve sent or posted naked or semi-naked photos or videos of themselves, mostly to be “fun or flirtatious,” a survey finds.
One of the reader comments noted:
Sorry - the pictures cross the line from flirting to advertising.
The trouble is, many of these pictures never stay with just the person they were originally sent to. Is this a sign of…
So, are you shopping online or instore? I personally detest battling the crowds, unless I can’t find something online or don’t have time to wait for shipping then I buy online. I also find less cookie cutter type merchandise online. After moving from NYC to a midwestern town, I really missed the variety NYC offers. Stuff you really can’t find anywhere else. Thank God for online stores like threadless.com, or else I’d be making my own clothes.
Not just clothing, but original artwork at reasonable prices are another option online such as etsy.com. I see social commerce as user generated merchandise…
Guy Kawasaki lays out 10 rules for turning Twitter into a tool on his blog.
- Forget the “influentials.”
- Defocus your efforts.
- Get as many followers as you can.
- Monitor what people are saying about you, your company, and your product.
- Ask for help.
- Make it easy to tweet on your behalf.
- Create an email list.
- Make it easy to “post to Twitter.”
- Offer advice deals to Twitter users.
- Tell the complainers where to go.
Go to his blog to read about each of these rules. They take away from Twitter being a personal updater, but if your goal is to use your account purely as a marketing tool follow his advice.
…
Are you interested in making money with your Twitter stream? Be-a-Magpie is a service that inserts ads into your twitter stream, based on your posting habits and your interests.
It’s listed as an ad network for Twitter, and that not only will you not get random ads, they will be targeted to whatever it is you are tweeting about. The pay per ad varies, depending on how many followers you have and how often you tweet. I plugged in my twitter name and found out I could make 40euros a month.
There are really only a few restrictions, you have to have a…
Interesting article from Advertising Age about WalMart courting “mommy bloggers,” including one of those deeply involved in spreading news of the Motrin Moms debacle.
It seems that a hero of the people can also become a hero of a corporation if treated properly. Note that she is “quick to point out she’s not paid by WalMart.”
This is one of those sticky areas where bloggers will have to learn the lessons that journalists often have to learn the hard way: no matter how objective you think you can be, special treatment gets special stories, so refuse the special treatment.
…
Guy Kawasaki posted to his blog the ten apps that he is thankful for which he uses every day. For you efficiency fans, go ahead and download all of them. Guy knows how to GTD, so check up on his list.
I especially like Yojimbo and Adjix, organization for everyone and a must-have for tweeters.
The NYT has reported on the demise on Google’s 3D metaverse product, Lively.
In my work as creative director, I do a fair amount of projects in Second Life, so I know where the hype ends and ROI begins. It took only a few minutes to determine that Lively had a very limited shelf life. Their first crime was that Lively only worked on Windows platforms - this is a multiplatform world, keeping spiritual resonance with Redmond these days is the kiss of death. If some under-funded start-up was bringing us Lively, I could understand the Windows Only mentality, but this was…
