It’s time for network TV to start facing reality: when we watch your shows, we watch them on our schedule, not yours.
The concept of “time shifting” has been around since the first VCR started incessantly flashing 12:00 on its face. Now, with various forms of watching TV available on everything from set-top recorders to computers to cellular phones, it’s even more common.
What’s most amazing about all of this is that the Nielsen ratings and the network TV folks don’t automatically count DVR use when calculating audience share.
This is most noticeable in a couple of stories out of Mediaweek recently. In one…
SEMPO presents a variety of webinars on search engine marketing. They’re taking a break in December but here’s a list of upcoming webinars in 2009. For those SEO/SEM folks, this could be worth your time.
SEMPO stands for Search Engine Marketing Professional Organization. They’re a global non-profit organization that serves the search engine marketing industries and the professional therein.
Recently at the Web 2.0 Summit in San Francisco, Kevin Kelly gave a great speech describing his thoughts on where the web is going.
He begins his presentation by stating that it was about 6500 days ago when Berners-Lee created the first web page. The internet began as something which linked computers. Next, web pages emerged and links were shared. Finally, the data within the pages began to become linked with each other. Mr. Kelly describes this process as un-structuring everything in the world down its most elemental form, and then restructuring it so that machines can read it. This restructuring…
ClickZ has created a Website Optimization ROI Calculator to help you determine the value of optimizing your website.
To utilize the tool, you do not need to be exact on the values or percentage lift, but try to be consistent with your estimates. This tool can be used as a way to prioritize your opportunities, forecast the impact of certain initiatives and measure the impact of actual tests.
Gerd Leonhard, media and technology futurist, posted to his blog a very interesting article on what he thinks are the developing trends in business communications. He goes over a brief history of communications spanning from the phone to social media, and then shares a very intriguing graph of where he believes communications are headed.
As you can see, phone and email use are way down, while social networks and media are the main tools of communicating.
Mr. Leonhard says that already the #1 way that people reach him is through his various social networks. He says a great advantage of this is the…
In a great piece written over at the Artists House Music Blog, Andrew Goodrich breaks down what he believes are the healthy traits of a successful music business. He explains that in a such a buyer heavy market, the keys to keeping an entity healthy lie in creating value in absolutely everything you do.
His four main traits of a healthy (music)business are:
Have an easily identifyable competitive advantage.
Constantly strive to increase your product’s viral nature.
Create a social object through which people can build genuine connections and relationships.
Create a synergy amongst your products that points to your core competency.
I particularly love his mentioning of creating a positive feedback loop:
“Make…
From a post that I recently wrote on Artists House Music:
Calling all independent artists!!! Bandcamp is here, have no fear! I think.
For those of y’all who have not checked out bandcamp.mu, you’re missing out. Not only is this the sexiest place that I’ve seen where independent artists can call their music’s home, but it looks as if its not all bells and whistles.
I’m not going to explain all of the fancy features in detail, Ethan Diamond’s screencast is wonderful and I encourage everyone to take the six minutes to watch it; you won’t be disappointed. In particular, the graphs that show the differing…
George Howard, author of 9GiantSteps, former president of Rykodisc, teacher at Loyola University New Orleans, and executive editor at Artists House Music, has come up with a new term to describe how companies balance their marketing strategies between the online and offline worlds.
He calls it “the straddle.” In the article, he explains that many companies are in fact using the straddle (some better than others, ex. Facebook over MySpace), but the odd thing is that nobody is really talking about it.
Take a look!
Leveraging the Weak Economy is a relevant article for organizations that may not want to spend more money right now, but are looking for ways to be effective online.
As resources and budgets continue to tighten, there will be a need for greater accountability – companies will need to justify why they are spending money online.
Jason Burby suggests focusing on analytics and site optimization to increase a web channel’s ROI and outlines how marketing executives can position the argument for analytics to the stakeholders in their organization:
» Define site goals by outlining desired behaviors
» Assign a dollar value to the different behaviors
» Determine the potential impact…
