Make like a tree and branch out!  If you have a blog it is likely you’ve thought about a podcast, or maybe a forum, or your own social networking site and these things are all great ways to expand the brand and give your budding media empire.  In the upcoming posts we will be looking at how to expand, but for now you have to choose which way to go.  Which will depend on your uses, their needs and of course your resources.  Upcoming posts include:
How to podcast
Listing a podcast on ITunes
Creating public user communities
Creating exclusive user communities
Forming a Yahoo! Group
Dedicated chat rooms
Live events via IM