A recent article in the NY Times about our use of digital tools, the trail we leave and privacy has been rolling around in my head. The article talks about how organizations are using the vast amounts of data that we generate through the use of GPS, cellphones, site traffic, online search, etc. to inform business decisions and product development. The term being used is collective intelligence technologies. The concern that is quietly floating in the background is what privacy risk this data may present for you and me.

The digital tools available to us today are designed to make life easier with information at our fingertips. While we enjoy our tech, are we considering the potential data trail we’re leaving? What do you think? Paranoia or that’s the way it is in this technology age?e.

Article Tags: data privacy | digital economy | Digital Marketing | online activity

Filed under: Digital Media, Interactive, Jamey Shiels, New Marketing, Propaganda, Technology, Uncategorized, social media