With news like we had last week, about the Christian Science Monitor moving to a digital format, it’s not surprising to now read that many newspapers are finally figuring out that selling ads online is going to help pave their way into the new generation of news and reporting.

This is coming a little late, many companies will not want to invest in advertising on the newer news sites, especially when they can run ads on Google ads and also target local visitors with local search engine results.

Scripps, a newspaper and media giant, is just now starting the push for small local advertisers, as opposed to the larger accounts.

This is new territory for the print media world, dipping their toes into the digital realm is just what they need, and they have to make sure they navigate carefully.

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