Motrin needs some Motrin, stat!
Posted on November 17th, 2008 by aribadler
Check out this video response on YouTube for a great review of how social media and the Internet played a role in an ad and then a web site being taken down on a Sunday by a major corporation.
If anyone ever needed Motrin for some pain right now, it’s Motrin, thanks to their “baby sling” ad!
Article Tags: advertising | baby sling | Motrin | Twitter | YouTube
Filed under: Brand Extension, Digital Marketing, Digital Media, MicroBlogging, Twitter, Viral, advertising, social media
When I reported this, they still hadn’t done anything. Looks like about an hour or so later, they finally got it taken down. They need to figure out a way to stay on top of things like this, even if it’s a google alert or something, like Jessica Gottlieb pointed out.
I think someone saw it as a great way to draw attention to their own business–chiefly the main complainant’s.