For those of you looking to pitch social media to the powers that be, here’s an interesting report from Burson-Marstellar that queries CEO’s and social media usage. According to the report:,

“29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal proportion (29 percent) believes social media outreach is ineffective. The survey also found that CEOs believe social media could be much more useful for building corporate reputation than for driving sales.  The survey was conducted jointly by leading PR publication, PRWeek, and Burson-Marsteller, a leading global public relations firm.”

It makes for interesting conversation for those exploring social media in the corporate setting.

Article Tags: Burson-Marstellar | Social Media Reports

Filed under: Digital Marketing, Digital Media, Interactive, Jamey Shiels, New Marketing, Technology, social media