George Howard, author of 9GiantSteps, former president of Rykodisc, teacher at Loyola University New Orleans, and executive editor at Artists House Music, has come up with a new term to describe how companies balance their marketing strategies between the online and offline worlds.

He calls it “the straddle.” In the article, he explains that many companies are in fact using the straddle (some better than others, ex. Facebook over MySpace), but the odd thing is that nobody is really talking about it. 

Take a look!

Article Tags: 9GiantSteps | digital | Facebook | internet | marketing | media | MySpace | online

Filed under: Brand Extension, Digital Marketing, Digital Media, New Marketing, Technology, Uncategorized, analytics, blogging