We all know that a digital download of a song should cost 99 cents right? Wrong. The arbitrary value of 99 cents/song, set by Steve Jobs for his iTunes, is finally beginning to be challenged. In September of last year, Amazon launched its digital download service, AmazonMp3, which set all of its prices at below 99 cents; most at 89 cents. Since Amazon others have begun to change their price structures too.

The latest, LaLa, has been around for several years, but has just recently changed its price structure. For the price of 10 cents/song, you can stream the bought song for an unlimited number of time. The catch is that you do not own the file. In order to download a song, users must pay 89 cents, or if they have already paid the 10 cents, the price is reduced to 79 cents.

Wired’s Listening Post describes the service in full: Lala Review.

Does anyone think that this price structure will actually challenge iTunes?

Article Tags: digital | itunes | Lala | mp3 | Music | Wired

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