NYC buses are testing the use of GPS to determine their location and then deliver a targeted ad. Interruptive marketing continues to find ways to innovate. I’m curious to see if these perform well enough to drive adoption in other markets.

You really don’t need GPS to find a starbucks, they’re practically on every corner anyway. Compliments of Gizmodo.

Article Tags: digital advertising | gizmodo | NYC | starbucks

Filed under: Digital Marketing, Digital Media, Interactive, Jamey Shiels, New Marketing, Outdoor, Technology