Nintendo has launched a new campaign for the new game Wario Shake It. The game takes advantage of the Wii’s unique motion sensing game play and that message is demonstrated throughout the digital campaign. Nintendo does a great job of carry the experience through to a youtube page that gets destroyed and into a microsite for the game. On the site, you need to click and shake items to navigate to areas of the site.

It’s an interesting campaign that leverages the unique game play outside of the game itself. What do you think? Nice integration of the game concept into the campaign or tired concept?

Article Tags: Digital Marketing | Jamey Shiels | Nintendo Wii | Wario Shake It

Filed under: Animation, Brand Extension, Interactive design, Jamey Shiels, Viral