The Next Generation of Billboards
Posted on July 22nd, 2008 by Melissa Douglass
Kudos to Leo Burnett (Chicago) and McDonald’s.
They have taken flat, boring billboards to the next level. Hopefully, this trio will light a fire under other agencies/ creatives/ media teams to be more innovative with their outdoor billboards.
Figure 1: Sun dial (July 2006)

Figure 2: Fresh Salads (October 2007)
Figure 3: Hatching Egg (July 2008)




Article Tags: billboard | creative | Leo Burnett | McDonald's
Filed under: Inspirational, Outdoor























That is just super cool, too bad it’s Mac D’s ad and a little inside propaganda but I hope in the future we will see more GREEN efficient ads like this. those guys upstairs sure get paid well to think…
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