An interesting paradigm shift happened recently in the entertainment world. Unless you share musical tastes similar to myself and sported a mullet and Metallica shirt through the seminal metal years of 1983-1991, the release of anything new by Motley Crue most likely didn’t register anywhere on your radar.

You probably wondered to your self, “Self? They’re still alive?” Yes they are. Bow down.

During the first week of release, the eponymous single from their new album, Saints of Los Angeles, shifted 47,000 downloads. In this era of marginal music sales still eclipsed by rampant piracy, this might not be superficially significant. To me it is. It’s not the how much they sold, it’s the how. More than their sales through both iTunes and Amazon, they sold 47,000 downloads through the video game Rock Band.

So how will this change how we market digital consumables and why it’s currently 112 degrees in The Valley? I can answer the first one, but not the second. All I know is I get to shout at the devil again.

At least that’s the way I see it.

Blake Kuehn works in Digital Marketing in the Entertainment Industry in Los Angeles. He feels uncomfortable writing about himself in the 3rd person and is unable to figure out why he can’t upload a fake photo of himself. Perhaps he’s not as “way hi-tech” as he perceives himself to be.

Article Tags: amazon | digital | downloads | entertainment | itunes | Music | piracy | rock band | Video Games

Filed under: Media artists, Outdoor, literature