Remember the days before wireless internet (good old Wifi - how did we ever live without you?), most of us still do, but how wide spread is free public wireless and how much has it changed people expectations of the online world.

Let’s start by defining what free WiFi really is… It is my position that WiFi at your Starbucks or the Mac Store is not really free. If you sit there without a coffee in your hand, people will notice, and eventually you will be asked to leave the place.

Free WiFi does not require you to buy something, or to pretend you want to buy something. Really free WiFi is like the kind you get at the library.

or… in Philadelphia:

Thats means that your viewers need more stimulation in order to keep their interests and your content has to be ever fresh:

Or so universal that it never goes out of style. Just some food for thought when you develop your content plans.

Article Tags: content management | expectations

Filed under: Video