A picture is worth a thousand words and in some cases it’s true.
Imagine a Coca Cola vending machine with sparkling dew in the middle of
an arid desert.  Now imagine it humming quietly in the corner of your
local mall.  Not even close to the same feeling, is it?

Images can be a strong way to get your customers attention but there
are some times when an image won’t do it.  When you need to:
-Give detailed information
-Let customers contact you more than 1 way
-Need to have interactions/ or get information

Choose and use your images wisely!

Filed under: Brand Extension, Graphic design, Media artists