No one will respect a marketing video that looks like a 5 year old
shot it, but that doesn’t mean you need a professional film crew.

1.  Use a good quality camera.  A cell phone camera won’t do the trick.
2.  Use a stabilizer, this can be a tripod or just a table.
3.  Zoom is for finding your shot.  Using the zoom during filming is
going to annoy the viewer.
4.  Keep the subjects in the center of the frame.
5.  Don’t put too much in one shot.  An abundance of action in a shot
will overwhelm the eye and confuse the viewer.

Filed under: Uncategorized