Last month, Volkswagen found a way to integrate people’s 3 favorite things - texting, the internets, and expressing their opinions. What brilliance!

The campaign by Crispin Porter + Bogusky isn’t only based around a polling website. In addition to the site, CP+B placed an interactive billboard in Times Square. Any passerby can text their response to the poll, and see the live results in ticker form directly on the billboard. Instant gratification!

There were articles all over discussing the website and the huge response it received.

It’s actually quite fun to see whether or not your choices go along with the general public. Users can also submit questions to be featured in the poll and send questions along to a friend. Basically, the entire application can be controlled by the users. It’s user-generated content that doesn’t consist of awful, poorly made videos.

Not only can you vote online or by text, you can also buy a tee shirt featuring your favorite “The people want . . .” phrase. People love tee shirts. Just ask Threadless.

Oh, and you can also access all the VW models directly from the page, because I guess a product tie in is pretty helpful. That GTI is pretty darn sweet.

Article Tags: advertising | auto | cars | crispin porter + bogusky | Interactive | volkswagen | vw | website

Filed under: Brand Extension, Interactive, Outdoor